Digital marketing has the highest scope now more than ever. But we don’t want you to believe us just because we say so, in fact we will give you facts and reasons that determine how useful is digital marketing in todays era. Digital Marketing is defined as the process to promote and advertising services and products online. In simple definition, we can say that we can promote and advertise the services & products by using the Internet. Most terms & concepts of traditional marketing can be applicable to digital marketing.
Marketing has evolved on the basis of what the customer is using. You might also remember that era when the customers used Radio, giving a good start to radio advertising and marketing. Then came television era which globally allowed different companies to reach to the mass audience through audio-visual advertisements via tv.
Even nowadays TV advertising is one of the most used ways of advertising and marketing. But parallelly, Internet era is also growing giving a great start to a new way of marketing originally called Internet marketing, which is also known as Digital Marketing or internet marketing.
Why Companies Use Digital Marketing?
1. Internet Users:
As per the internet usage statistics, 50% of the world population (3.42 Billion) is using the Internet in 2017 as of July 2017. If we see the statistics in 1995, it was less than 1% of the world population.
Top 4 Internet Users by Country (Feb 2019):>
- China: 746.6 Million
- India: 391.2 Million
- USA: 245.4 Million
- Brazil: 123.9 Million
This means that most prospect buyers of a company are possibly using internet on their mobile or desktop devices. And, we think it doesn’t need any proof that people are spending more and more hours on internet with each passing day. So, what better place could it be than platforms like search engines or social media sites, to place your ad, where people like to spend hours and hours each day.
2. Mobile Phones:
Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobile phones users exist globally which is much likely to increase to 5.07 billion by 2019. Today’s majority of mobile phones are smartphones with internet access, which allows customers to connect with businesses anytime & anywhere. Mobile app developers are also designing apps with ad integration features.
3. Targeting the Potential Audience:
If we talk about the traditional way of marketing, it is very difficult to advertise and target potential customers with specific infographics and demographics. But with the use of Digital Marketing, we have so many customized & personalized ways to target the potential customers easily. Today one can reach potential customers by their location, gender, age, gender, interests, personal information, etc. just by a few clicks on their computer.
4. Low Cost and High Return on Investment:
Most of the small and medium scale companies depend on digital marketing strategies due to their low cost and high return on investment. Usually a traditional marketing campaign includes different types of expenses like newspaper or TV ads which could cost you a lot if you wish to run a campaign for several days. On the contrary, you can run a display ad campaign on popular social media sites like Facebook, Instagram etc. in less than thousand rupees sometimes.
If you are a business or company, planning to promote your business through internet we would advice you to hire a professional digital marketing company in Jaipur where you get complete online marketing assistance and solutions.
What is its scope of digital marketing in India for working Professionals?
As you now know that the digital marketing industry is rapidly growing, this also brings more opportunities to specialists in the industry. One can earn through different ways if they are familiar with online marketing skills. Let’s see the earning opportunities based on digital marketing skills.
Get a Job in Industry:
The first, simple, and the best way to start your career in digital marketing is to find a perfect job. In digital marketing, we have many different specializations so you will have different options to give a kick start to your career.
You might also read, “How Digital Marketing can help to boost your Revenue“
Junior & Mid Level Career Options:
- Digital marketing
- Digital marketing executive
- SEO Executive
- Link Building specialist
- Social media specialist
- Google Ads specialist
- Email marketing specialist
- Web Analyst
- Online reputation executive
- Content marketing executive
Higher Level Digital Marketing Job Titles:
- Digital marketing strategist
- Digital marketing manager
- Social media manager
- Digital Marketing Head
- Paid Advertising manager
- Digital Branding Head
Scope of Digital Marketing in Online Business:
1. Become a Professional Blogger:
Many of the digital marketing experts choose full time blogging as their career choice. With hard work and dedication, many experts are not successful bloggers in their chosen field. Full-time Bloggers can generate great income with advertising & associate marketing strategies.
2. Earn with Associate Marketing & AdSense:
You can start your blog or website or application in a specific field of your interest and you have to work so hard to build traffic on your page or website and grow viewers. After generating great traffic, you can make a good income with Google AdSense & associate marketing techniques.
3. Start Freelancing Services:
You can start your freelancing services. Freelancing is the way of offering your services to clients on a part-time basis from your home. From freelancing, you can build your clients globally by just sitting at your home. Fiverr.com and freelancer.com can help you to start offering freelancing services.
4. Start your own agency:
You can start your own agency or company If you have experience in managing a business & have sources and contacts. With your own agency, you can able to find marketing strategies for your customers & clients and then implement the strategies with digital marketing.
5. Become a YouTuber:
You can choose to become a full-time YouTuber in a selected field. You need to focus on the quality & uniqueness of content and building your genuine audience base on YouTube. When you start getting subscribers and views, you can make money with YouTube monetization.
Summing up the importance of digital marketing, especially in India, there is still a huge gap between digital marketing’s potential and how companies are using it presently. Therefore, a digital marketing expert is a must to fill this gap and help businesses in India, in marketing and promotion. We hope this would have helped you realize how bright is the future of digital marketing in India.