Traditional Brands and Their Transition to Social Media Marketing

In our history, traditional brands have their importance in Social marketing. Mostly, these brands are famous for their unique advertisements on TV commercials, billboards, and telemarketing. These brands also make taglines for engaging the customers for the brand promotion Kit Kat’s tagline is “Have a break Have a Kit Kat” and Cadbury’s tagline is “Kuch Meetha Ho Jaaye” These tag lines are coming audience will automatically recognize the brand.  

Through Social Media Marketing, these brands are well known in all different channels. Social media marketing is a whole process, and the audience can easily interact with brands. This process also allows you to track engagement, and monitor feedback and interaction to make a strong connection with a targeted audience.

Here are some Traditional Brands in Traditional Marketing 

Cad Bury (The Sweet Foundation)  

If you also eat chocolates, you always remember Cadbury dairy milk first. Cadbury launched in 2004 and the goal of Cad Bury is a sweet treat for everyone because before Cadburyno one could give importance to the chocolates as in the sweets and desserts. Cadbury advisement is always awesome and today’s time on any kind of occasion we gift the Cad bury celebrations pack to our loved ones their tagline “Kuch  Meetha Ho Jaaye” is always creating a buzz on social media platforms or other ads.

Cadbury’s social media strategy is also brilliant because they always post on the trending topics that are currently run on social media platforms like the World Cup, Big Superstar Movie Release, Diwali Occasion, and many more, especially on Valentine’s week. Cadbury’s team always interacts with the audience with their new concepts as well.

Haldiram (The King of Crispy Snacks)  

In India, Haldiram has been associated with delicious delicacies for many years. However, they do more on social media than just post pictures of their goods. They collaborate with food bloggers to create recipes, organize interactive quizzes about Indian cuisine trivia, and even hold entertaining competitions. With the help of this approach, Facebook has amassed almost 7 million devoted followers!

Colgate (The Savior )  

Colgate has enthusiastically embraced social media today. As of July 2024, they had 99.1k Instagram followers. They have moved from traditional advertising to a lively social media campaign.

Their approach has evolved from creating memorable taglines to working with influencers such as Deeksha Khurana, Aishwarya Mohanraj, Manav Chabbhra, Shivesh Bhatia, and Deeksha Khurana, who are all in the beauty and fashion industries. Colgate Visible White, for instance, is emphasized as a travel need alongside other must-haves in their partnership with Manav Chabbra, deftly persuading their audience to think about including it in their travel kits.

Liberty Shoes (Way to Success)  

Do you recall your father wearing brown leather chappals once? The company that makes them, Liberty Shoes, was founded in 1954. They aren’t, however, allowing their heritage to limit them. They have a sympathetic caption section alongside gorgeous photoshoots that highlight their surprisingly stylish footwear on their Instagram account. They now have over 220,000 followers thanks to this surprising turn, demonstrating that comfort and style can coexist.

Illustration the Success (Key Strategies)  

Relatable Content   

Good, interesting content writing is essential in this era of information overload. Therefore, the mentioned brands place a high priority on producing content that appeals to their target market. These could be clever product photo shoots (Liberty Shoes), humorous memes (Haldiram), or educational health advice for teeth (Colgate). The secret is to know what your audience wants to see and to provide it engagingly and educationally.

The Strength of Building Community   

Social media interaction is two-way. Establishing an effective virtual community is essential for long-term success. Through supporting user-generated content, holding competitions, and answering comments, these firms actively interact with their audience.

For example, Haldiram often hosts cooking competitions in which participants submit their recipes made with Haldiram’s goods. This creates new content ideas in addition to encouraging brand loyalty. Recall that social media is a dialogue rather than a single statement.

Also Read:- How To Develop a Profitable Digital Marketing Funnel (Comprehensive Guide)

Connecting with the Right Platform   

Social media networks are not made equally. Every platform has a distinct audience and culture of its own. These companies are aware of this and adjust their material appropriately. Liberty Shoes, for instance, uses fashionable photoshoots to highlight their footwear through Instagram’s visual appeal. Comparably, users may quickly engage in and share the results of Haldiram’s interactive quizzes with friends on Facebook. To maximize your social media influence, you must comprehend your target demographic as well as the advantages of each platform.

Impact of Influencing Marketing   

Building trust in your company and expanding your audience can be achieved by collaborating with relevant influencers. These surprising Indian companies have not avoided using influencer marketing. For instance, to promote its sustainable procedures and products, Bare Anatomy has partnered with eco-aware beauty bloggers. In a similar vein, Colgate has collaborated with fitness influencers to provide healthy teeth tips that promote healthy living by taking advantage of their existing audience.

Time For Action   

It’s time to act now that you know the tactics and information employed by surprise social media victors! To help you get started, consider these steps:

• Determine your brand’s voice by considering what makes it special. On social media, what kind of message do you wish to send? Making your voice unique will make you separate from everyone else.
• Create an engaging content plan to decide which platforms to concentrate on, what kind of material to produce, and how frequently to publish.
• Engage your audience by leaving comments, answering inquiries, and taking part in pertinent discussions. Although it takes time and work to establish a community, the benefits are great.

Conclusion   

The importance of social media for businesses of all kinds is demonstrated by the emergence of unexpected Indian brands on these channels. You too can use social media to further your brand objectives by getting to know your audience, producing interesting content, and developing a vibrant community. So, be inspired by these surprising success stories, put the methods into practice, and watch as your business soars on social media!