Chokhiwadi: Bringing Rajasthani Craft Online
- 17+ Years in Business
- 9000+ Projects Delivered
Chokhiwadi: Simple Browsing for Cultural Products
Chokhiwadi is an ethnic brand based on the Rajasthani culture, and the products are traditional and depict local craft, colour, and heritage. The visitors tend to visit the site to shop, learn the cultural ambiance, and window shop at their own speed. Due to this fact, the site had to be warm, and genuine yet not visual overload. The focus stayed on clear presentation, balanced use of colours, and simple navigation so users could explore collections comfortably while staying connected to the brand’s traditional identity.
Home Page
Story Page
Service Page
- Present traditional products in a clear and organised way
- Reflect Rajasthani culture through design and visuals
- Keep the website easy to browse despite rich colours
- Allow users to move between collections without getting lost
- Make the site feel trustworthy for first-time buyers
- Support enquiries and purchases smoothly
- Balance cultural richness with a clean layout
- Avoid visual clutter while using traditional elements
- Managing multiple product categories clearly
- Keep navigation simple across all sections
- Ensure pages do not feel heavy or crowded
- Structured products into clear and logical categories
- Used traditional colours carefully without overuse
- Kept layouts consistent across all pages
- Allowed enough spacing to keep pages readable
- Simplified navigation for smooth browsing
- Kept enquiry and purchase flow easy to follow
- Users browsed products more comfortably
- Collections felt easier to explore and understand
- Cultural identity came through clearly online
- Navigation across categories felt smoother
- The website appeared organised and balanced
- Overall experience felt calm and welcoming
