A mobile ad platform is basically a third-party network that enables publishers to advertise graphics, texts, and animated ads on mobile applications. Mobile Ad platforms are considered huge opportunities for business firms to promote their products and services in the market. The most common choices for advertisement are Facebook Ads and Google Ads. These ad platforms are considered as an intermediate between the publisher and advertisers. In this article, we will learn about how you can these ad platforms to market your services and products to your potential customers. Now let’s have a look at some of the best advertising platforms that you can adopt for marketing.
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The Most Used Mobile Ad Platforms are:
Google Ads
Google Ads allows you to publish ads on both desktops and mobile devices. With display ads, you can target a specific category of users, either tablet users or smartphone users. You can also publish ads on apps, browsers, and search results through Google Ads Platform. You can use any of the below-mentioned types of ads:
- Text and Image Ads
- Image and Video App Promotion Ads
- True View Ads for App Promotion Campaigns
Facebook/Instagram Ads
Due to its huge user base, Facebook launched its own ad platform for Public Audience Network. Having multiple advertising options makes it a well-known platform for marketing. For advertisers, Facebook has multiple options for advertisers to choose ad types:
- Native ads
- Interstitial ads (full-screen ads)
- Banner ads
- In-stream video ads
- Rewarded video ads
Paid ads works best with funnels and landing pages, as they increases conversion rate. Here are some Tips for Designing An Effective Landing Page to improve the ROI of your ad campaigns.
AdMob
AdMob was acquired by Google in November 2009, and now it has been recognized as one of the most popular ad platforms. This platform is basically used by businesses that are aiming to improve their market presence by displaying ads on multiple mobile apps. Marketers can set filters for relevant ads and they can also choose which ad they want to show. AdMob offers 4 types of Ads.
- Banner ads
- Video ads
- Native ads
- Full page interstitials ads
You might also like this – Tips To Choose Correct Technology For Mobile App Development
Airpush
Airpush is considered as the second largest platform for advertising on Android devices. This platform also allows marketers to publish ads on iOS devices. The advantages of using this platform are:
- Push Notifications
- Video Ads
- Overlay Ads
- Rich Media Ads
- Post-Click Landing Page Ads
- In-app Banners
If you also run video ad campaigns for your business, you should know these professional Ways to Improve Video Marketing Campaigns for a better ROI.
AdColony
Being a mobile video ad platform, AdColony is mostly used by big brands like Adidas, Hilton Hotels, and Farmville. It enables the publishers to show in-app video ads. One of the most common examples of this is mobile games that show video ads after a level or a particular task. AdColony is used to target the following:
- Device (iPad, iPhone, Android Tablet, etc.)
- Platform (Android or IOS)
- Connection type (4G or Wi-Fi)
- Demographics
- Geography (Region, Country, City, etc.)
- Content (entertainment, games, etc.)
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