The rapidly increasing number of mobile users all across the world and their growing dependency on mobile phones have brought about major changes in the way businesses are run. And ignoring the importance of such a vast platform for business activities including promotional activities through advertisements surely won’t be a wise decision to make.
Hence, business organizations these days are heavily cashing upon mobile phones for promoting their products and services via mobile Ad platforms. Let’s delve deep into mobile ads and later see the top most efficient ways of online marketing on mobile devices.
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What are Mobile Ad Platforms?
Mobile ad platforms are basically third-party network that enables publishers to advertising graphics, texts, and animated ads on mobile applications. Mobile Ad platforms are considered huge opportunities for business firms to promote their products and services in the market.
Mobile ad networks serve as venues for app creators seeking to monetize or expand their apps. These networks are basically a marketplace for ad spaces to purchase and sell.
Purchasing mobile ad slots benefits app creators a lot. The target demographic is already using mobile devices. As a result, ad viewers do not need to switch media in order to install a new app. Cross-promotion is another profitable technique to entice consumers to switch across applications in your portfolio. We’ll go through this in more detail later.
Companies join an ad network as both an advertiser and a publisher. This double registration enables these organizations to account for traffic generated as a publisher in order to satisfy costs owed for traffic acquired as advertising.
Ad networks’ engagement in advertiser–publisher dynamics isn’t necessarily limited to mobile traffic distribution and giving performance figures; when advertisers’ budgets are large, ad networks can become involved in ad creatives development.
Why Mobile Ad Platforms?
The internet is used by all groups of people, gender, occupation, and nationality across the globe which makes the online platform the best and most used tool to share information. Due to its vast penetration and reach the brands and companies want to capitalize on its benefits for their own growth and profits.
Not only has the Internet encroached deeply into our daily lives to make them easy and comfortable, but has also unfolded never-heard new avenues in all the strata and spheres of our life thus making it an integral and indispensable part without which we cannot think of the progress of the human race.
Never before in history has a more accessible method for reaching out to people been available, such as cell phones. With today’s high-speed internet, a message may be sent to millions of people with the press of a mouse. 5G services began to appear on the global market last year and will soon be replacing 4G/LTE technology.
Although it may take a few years for this technology to be widely adopted, projections indicate that by 2024, there will be around 1.9 billion users globally. From 2019 through 2025, the graph below depicts the global number of 5G subscribers.
In this article, we will learn about how you can these ad platforms to market your services and products to your potential customers. Now let’s have a look at some of the best advertising platforms that you can adopt for advertising and marketing.
In the meantime, to improve the ROI of your ad campaigns, you must work on Landing pages. We give you these Tips for Designing An Effective Landing Page so your conversion chances are higher than competitors.
Top Mobile Ad Platforms for Digital Marketers
Lets’ have a look at some of the popular and best mobile Ad networks used widely by Digital Marketers.
1. Google Ads
Google Ads is by far the best mobile ad network. Google ads platform allows you to publish ads on both desktops and mobile devices. You can easily target a specific category of users, either tablet users or smartphone users with these display ads. You can also publish ads on apps, browsers, and search results through Google Ads Platform. You can use any of the below-mentioned types of ads:
- Text and Image Ads
- Image and Video App Promotion Ads
- True View Ads for App Promotion Campaigns
2. Facebook/Instagram Ads
Due to its huge user base, Facebook launched its own ad platform for Public Audience Networks. Having multiple advertising options makes it the best mobile app ad network platform for marketing. Facebook offers multiple options for advertisers to choose ad types:
- Native ads
- Interstitial ads (full-screen ads)
- Banner ads
- In-stream video ads
- Rewarded video ads
AdMob was acquired by Google in November 2009, and now it has been recognized as one of the most popular ad platforms. This platform is basically used by businesses that are aiming to improve their market presence by displaying ads on multiple mobile apps. Marketers can set filters for relevant ads and they can also choose which ad they want to show. AdMob offers 4 types of Ads.
- Banner ads
- Video ads
- Native ads
- Full page interstitials ads
You might also like this –Tips To Choose Correct Company For Mobile App Development
Airpush is considered the second-largest platform for advertising on Android devices and is considered the best mobile app ad network. This platform also allows marketers to publish ads on iOS devices. The advantages of using this platform are:
- Push Notifications
- Video Ads
- Overlay Ads
- Rich Media Ads
- Post-Click Landing Page Ads
- In-app Banners
AdColony is mostly used by big brands like Adidas, Hilton Hotels, and Farmville. Being a mobile video ad platform, it enables publishers to show in-app video ads. One of the most common examples of this is mobile games that show video ads after a level or a particular task. Pertaining to these benefits AdColony is considered among the top mobile ad platforms for promotional activities. AdColony is used to target the following:
- Device (iPad, iPhone, Android Tablet, etc.)
- Platform (Android or IOS)
- Connection type (4G or Wi-Fi)
- Geography (Region, Country, City, etc.)
- Content (entertainment, games, etc.)
Do you know the strategies and techniques for improved video ad campaigns which can maximize the ROI?
How to choose the Right Ad Platform?
In case you are looking out for expert assistance for your organizational Ad promotional activities via mobile ad networks, you can get in touch with any professional Digital Marketing Agency in Jaipur to help you out. These days you can find a number of service providers in this domain which is why you need to choose your agency wisely.
Below we have discussed some points to consider while hiring a company for your mobile marketing needs. The most crucial factor to consider when selecting an ad platform is determining your customer profile and personalizing the ad accordingly.
- What activities do they engage in?
- What tools do they employ?
- What methods do they use to find solutions to their problems?
Before selecting the best Ad platform for you it would be beneficial if you answered all of these questions.
Mobile Ad platforms have become quite a rage in today’s digital age. With the ever-increasing numbers of mobile users, it wouldn’t be a wise decision to neglect the importance of mobiles as the best platforms for Advertisements.
We have provided a list of top mobile ad platforms to utilize effectively for your promotional activities.
As the mobile advertising market expands, it becomes more significant to shift promotional and advertising activities in this platform. This will enable you to handle ever-increasing advertising volumes, enable an ever-increasing number of advertisers to run their ad campaigns efficiently, and mobile publishers to optimize inventory monetization leading to higher organizational profits.